Description
Creating a fashion startup requires a precise set of tools and skills to succeed. The course will highlight the fundamental pillars to start a fashion startup through the creation of a strategic business canvas focused on the value proposition of the brand, the positioning and the relationship with competitors and buyer personas.
Topics such as competitive intelligence, style analysis and online tools will be analyzed, by several examples of fashion companies, to offer a clear action plan with tips coming from industry experts. Purchase funnels and its 6 phases, will be also explored to better understand how to approach new customers and optimize business models through specific tactics.
Where 
ONLINE COURSE
Duration 
1h 10m
Price 
FREE
Access 
UNLIMITED
Fashion Technology Accelerator is a leading accelerator for fashion enterprises worldwide with a main office in Milan and a subsidiary in London. Since 2014, FTA has represented a reference point for fashion startups, brands and institutions looking for targeted solutions and expert mentoring. Being highly industry-specific and with an international reach, the accelerator selects and empowers promising startups in fashion, luxury and retail with global ambitions.
Beside the acceleration program, FTA is part of two EU projects focused on the future of fashion (Digimood and DeFINE) and a valued collaborator for active institutions in growing fashion ecosystems such as Qatar, South Korea, Bahrain and China.
FTA has collaborated with Lacerba.io in the creation of this course targeted at fashion designers, early-stage startups and industry professionals willing to learn more about the challenges of launching and growing a fashion startup.
The instructors
Giusy Cannone
CEO at FTA
Giusy has 10 years’ experience in the investment and startups area. She has been Investment Manager at Italian Angels for Growth. Previously, she was innovation specialist at in Intesa Sanpaolo bank, in a program which supports business development of tech start-ups. Earlier, she had working first as a Researcher at the Kauffman Foundation then at the Mind the Bridge as coordinator of the incubation program. She is a lecturer at the major Italian Fashion Schools such as Istituto Marangoni and Domus Academy.
Marco Filocamo
Head of Operations at FTA
Marco has in-depth expertise in data analysis, operations and project management. He is a lecturer at fashion institutions such as Domus Academy and Istituto Marangoni. He is also a Facilitator for Startup Weekend in Southern Europe and the co-founder of Activators Pavia, an association of tech and business enthusiasts promoting innovation at all levels.
Anna Maria Tartaglia
Mentor at FTA
Anna Maria is a Chief Marketing and Communications Director with proven experience in Luxury, Fashion, Beauty, Art, Retail and Lifestyle for companies including Superga, Trussardi, Salvatore Ferragamo and Value Retail. Author of the book The Luxury... Magic & Marketing – Present and Future of Essential Superfluous.
Who is this course for?
(Aspiring) Entrepreneur
If you are thinking about launching your business, strategy is key. The course will help you understand priorities for the initial parts of your entrepreneurial journey, highlighting priorities and strategies to optimize your results with dedicated solutions.
Industry Professionals
If you are currently working in fashion, you will acquire a new point of view and experiment with tools that are beneficial to your workday. You may not be interested in creating a new business, but you will learn new skills to be used in your professional environment.
Curious
If you are aiming to enter in the Fashion industry and you want to discover how to build a Digital Fashion Business from the very beginning, here you'll gain the best practices to start or grow your own business.
Course Content
