Creating a fashion startup requires a precise set of tools and skills to succeed. The course will highlight the fundamental pillars to start a fashion startup through the creation of a strategic business canvas focused on the value proposition of the brand, the positioning and the relationship with competitors and buyer personas.
Topics such as competitive intelligence, style analysis and online tools will be analyzed, by several examples of fashion companies, to offer a clear action plan with tips coming from industry experts. Purchase funnels and its 6 phases, will be also explored to better understand how to approach new customers and optimize business models through specific tactics.
Fashion Technology Accelerator is a leading accelerator for fashion enterprises worldwide with a main office in Milan and a subsidiary in London. Since 2014, FTA has represented a reference point for fashion startups, brands and institutions looking for targeted solutions and expert mentoring. Being highly industry-specific and with an international reach, the accelerator selects and empowers promising startups in fashion, luxury and retail with global ambitions.
Beside the acceleration program, FTA is part of two EU projects focused on the future of fashion (Digimood and DeFINE) and a valued collaborator for active institutions in growing fashion ecosystems such as Qatar, South Korea, Bahrain and China.
FTA has collaborated with Lacerba.io in the creation of this course targeted at fashion designers, early-stage startups and industry professionals willing to learn more about the challenges of launching and growing a fashion startup.
If you are thinking about launching your business, strategy is key. The course will help you understand priorities for the initial parts of your entrepreneurial journey, highlighting priorities and strategies to optimize your results with dedicated solutions.
If you are currently working in fashion, you will acquire a new point of view and experiment with tools that are beneficial to your workday. You may not be interested in creating a new business, but you will learn new skills to be used in your professional environment.
If you are aiming to enter in the Fashion industry and you want to discover how to build a Digital Fashion Business from the very beginning, here you'll gain the best practices to start or grow your own business.